athlete
superior
logistics

to grow is different than to evolve.
to grow is to become bigger.
to evolve is to become better.

The “S” in ASL has evolved.

It no longer fits its original Standard meaning.
The “S” in Superior had already taken its place long ago.
In challenges, in travelling, in adventures, in the ability to surprise, in life experiences.
It was only fitting for us to make this change official, which had simply already happened.
And it keeps happening. After all, evolution is a process with and start, a middle and an always.

ASL. Now Athlete Superior Logistics. Welcome!